LinkedIn and Branding: The Giant of Business Networking

    Today's short blog will be about tips for making a LinkedIn account, a professional version of social networking. LinkedIn is pretty much an online version of a resume that anyone can look at, including recruiters from businesses. It allows employers to communicate with possible future employees.

LinkedIn Logo

     While accepted as a "social network," LinkedIn is nothing like Facebook or Twitter. It isn't used for people to post what they did last weekend or what they're having for dinner. Instead, it's used as a marketing tool, a tool to market yourself. People interested in making a LinkedIn profile should make a summary that discusses what makes them unique. Since there is a limit of 2000 characters, every word counts. It should include accomplishments, special talents, and what makes the person desirable for recruiters. The summary is not the only important part, however, as every section of the profile should filled to the best of your ability. Be sure to include a professional photo of yourself, but don't make it look like a mug shot! As an example, here is my LinkedIn account.
     Big companies are already starting to transition to LinkedIn, and the amount of employers is increasing rapidly. If you don't have a LinkedIn account and are looking for employment, you are only hurting yourself. It only takes about a hour to produce a great profile, and it allows you to put yourself out there as available for hiring for absolutely free! Anyone who is looking for work should definitely think about using LinkedIn to draw the attention of potential businesses to themselves.